Pepsodent Marks World Oral Health Day with Nationwide School Campaign Reaching Thousands of Nigerian Pupils

As part of activities to commemorate World Oral Health Day 2026, leading oral care brand Pepsodent has launched a nationwide school activation campaign aimed at promoting healthy oral habits among children.

The initiative was carried out across 17 states, with simultaneous activities in major cities including Port Harcourt, Abeokuta, Ibadan, Awka, Enugu, Abuja, and Lagos, among others.

The campaign, which reached a total of 51 schools nationwide, focused on educating pupils about the importance of proper oral hygiene through interactive sessions and engaging activities. It provided a platform for the brand to demonstrate effective dental care practices and instill healthy habits from an early age.

Celebrated annually on March 20, World Oral Health Day aims to empower individuals with the knowledge and tools needed to maintain good oral health, a critical component of overall well-being and quality of life.

Speaking during the Lagos activation at Temidire Primary School, Pepsodent Brand Manager Lauretta Amie highlighted the importance of preventive oral care, particularly among children.

She noted that the campaign combines education with interactive learning to help children understand key practices such as brushing properly, reducing sugar intake, and maintaining regular dental check-ups.

According to Amie, the initiative reflects Pepsodent’s long-standing commitment to working with schools, parents, and communities to ensure that children adopt and sustain healthy oral habits both at school and at home.

She also emphasized the significance of the brand’s “Do The 2” campaign, which encourages brushing twice daily—morning and night—as a simple but effective routine for maintaining oral health.

“At Pepsodent, we understand that maintaining healthy teeth is about more than just brushing once in a while; it is about building consistent, daily habits that protect your smile and overall health,” she said.

The campaign underscores the brand’s broader goal of expanding access to oral health education and empowering Nigerians, especially young children, to take charge of their dental well-being.