Music producer and Mavin Records boss, Don Jazzy, has officially welcomed a new artist, LOVN, into the Mavin Global family.
The announcement was made on his official X (formerly Twitter) account, where he applauded LOVN’s talent, resilience, and unwavering consistency. Don Jazzy revealed that the rising star is a standout product of the Mavin Academy — the label’s talent incubation hub designed to groom the next generation of Afrobeats superstars.
LOVN’s path to recognition includes notable stints on major talent shows such as Access The Stars and The Voice Nigeria. Don Jazzy commended his dedication, noting that his persistence and strong work ethic set him apart.
“LOVN is a typical example of a super talented artist that is ever ready to step up and put in the work,” he wrote. “He has been on multiple talent shows over the years and has never stopped showing up. It is time for The Supreme Mavin Dynasty to take it from here. Please help me welcome @ThisLovn to Mavin Global.”
Don Jazzy also encouraged upcoming artists to consistently showcase their craft on social media to stand out amid the vast pool of online content.
With this new signing, Mavin Global continues its tradition of discovering and shaping some of Africa’s brightest musical talents.
